Complexities such as language differences, cultural nuances, and distance present challenges to all international marketers and brand managers. How to adapt to local conditions, habits, and protocols? How to be locally relevant? How to resonate with consumers? How to identify and partner with local marketing and brand service partners?
Marketing and Brand Management – invisible, for SEO purposes only
CBTR works with and for our clients on the ground in China to give them reach and bandwidth in critical areas that support their brand development and projection. We have the local people, skills, and teams in place and we can leverage years of experience in order to accelerate our clients' marketing efforts.
Key elements of our market insight, decision, and planning support:
• Marketing strategy and planning
• Corporate and marketing communications
• Brand activation and management
• Events management
• Digital and social marketing services
• Dedicated in-country product and service representation
